For any Product to go active it should pass Individual minimum score and not only the overall minimum score. If it doesn't meet any of the min scores then it will be saved without activation.
Product Title Quality
A good product title will not only help your brand but it will also improve sales by helping customers find your product with relevant searches.
Here are some pointers for the title.
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Should be a clear & coherent description of the product
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Includes brand name
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Includes collection name
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Includes key attributes (such as color, size, material, shape, style)
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Includes product type or category
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Includes quantity, if applicable
Short Description Quality
Your product Description is your next key selling element. There is a maximum length of 2000 characters which is fairly limited so product descriptions need to be concise, relevant and useful for the customer.
GOOD
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Contains the romance copy of the product
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Describes useful features and benefits
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Contains Certifications, if applicable, for the product
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Contains additional product information not easily seen from the images
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In proper sentences / paragraph form.
Images
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If the image is set as a Primary White Background Image then you will earn 6pts
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If the Primary White Background Image is also set as Default (Primary) image then you earn 6pts (an Image must be Set as Primary, this determines what your main image will be)
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Any additional images you include will earn you 1 point each up to the count of 6 images.
- Product Image must cover at least 85% of either the Width or Height for Primary White Background Image. None = 0pts and included = 10pts
Product Attributes
Color Specified
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Selecting a color from the drop-down list will earn you 5pts
Material Specified
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Selecting a Material from the drop-down will earns you 5pts
Style
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Selecting a Style from the drop-down earns you 5pts
For more in depth, about Content score and the breakdown, please see: Content Score Guide – Channel Gate (zendesk.com)
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