Content Score Guide

The content score is an aggregated predictor for the competitiveness of online content. It uses data to determine the quality of the writing and optimization of what is considered to be relevant content.

Vendors are asked to score a total Content Score of at least 80-85% in order for their products to go live. The more content score the better.

ON THE CHANNEL GATE UI

The content score will be visible on the product description for each individual SKU. 

> Clicking into the Product Title, then head over to Content Score to find your overall score and breakdown.

The content score is calculated from Four factors:

• Keyword Coverage (attributes) takes into account how many must-have keywords and the best recommendations for the respected item/items.
• Product Features and Specifications will be based on the count.
• Image score count will be based on the number of images provided, having a White Background image (and setting as a Primary White Background Image) and Product image must cover at least 85% of either the Width or Height for Primary White Background Image. 

Attributes

For Color, Material, and Style - Please note these columns can ONLY accept 1 value per SKU.

• If you have more to declare, use Features column.
• Also refer 'INFO TAB' sheet for accepted values. 

Color Specified

• Selecting a color from the drop-down list will earn you 5pts

• Color we have limited options in drop-down menu, if you do not find the exact matching name, use the Family color name.

Material Specified

• Selecting a Material from the drop-down will earns you 5pts

Style

• Selecting a Style from the drop-down earns you 5pts

The word count is focused on how much detail you provide your SKUs with and its points are based: 

• 20 to 39 earns 4 points

• 40 to 59 earns 7 points

• 60+ earns 10 points

This is a key area to optimize your content score. Filling in and/or selecting from the dropdown a "Family color" ( Please select color from the drop-down that best represents the SKU), Material (please select what is provided under dropdown) and Style (Please select what is provided under dropdown) will help with your content score. Each attribute field must be filled in order for CG to catch the keywords and earn the correct points in other fields. 

Features

This is a great area for any additional Key Information about your product that is not mentioned in the Short Description. 

• Each additional feature after the 3 mandatory features will earn you 3 pts. Any additional feature will earn 1pt (max 3pts).

• Between 10-250 characters

• Accepts all characters.

Images

• If the image is set as a Primary White Background Image then you will earn 6pts

  • • Mandatory Requirement for going live.

• If the Primary White Background Image is also set as Default (Primary) image then you earn 6pts (an Image must be Set as Primary, this determines what your main image will be)

• Any additional images/lifestyle image, you include will earn you 1 point each up to the count of 6 images.

  • • No Limit on How many you add.

• Product Image must cover at least 85% of either the Width or Height for Primary White Background Image. None = 0pts and included = 10pts 
  

  • • Crop extra White Background in order to pass the 85% Rule.

    • Acceptable Image Size above 1000x1000 pixel in JPG Format.

Example:

Images are the most important key factor when it comes to content.

One of the first things a customer looks for are images and this is what directs them to your product/products page. Images should be enticing and a clear representation of the product.

Collection/Collection Name:

Single products should be shown as a single product (lifestyle images showcasing collections are approved but should not be the first image and copy should state the listing is for the single product only so there is no confusion) and collections/bundles should be shown as beautiful lifestyle shots and staged well.

If your team would like to add a collection name in Channel Gate, please reach out to [e-mail] or your Account Manager.

A main default white background image is our requirement for the primary image and any additional are highly recommended. 

 

If you dragged a new image to the first image on the left, then it will be the new Primary White Background Image.

Short Description

Example:

Color and Material are both worth points in the Short Description and Title Field.

Min 40 to Max 2000 Characters.

By adding the respected information under Attributes, CG will be able to pull that information matching what is selected in the Attributes Keywords to what is written in the Short Description and/or Title (Please make sure you are adding the same keywords that you selected under each Attribute dropdown in all other copy so information can be pulled correctly). 

*Please ensure to watch out for spelling as this may show as an error in your report. Example having "Grey" instead of "Gray"*.

Specifications

We recommend providing 2 product specifications if you don't include any you'll earn 0 points. Any additional specifications earn you 2 points up to a maximum of 4 points.

 

Product Title

Product Title - Max Character Count is 80 including space and can always add more details in the feature section.

Character Range & No Special Characters

This is based on the Character count and focuses on whether you've included key details to your Title. 

• 20 to 39 earns 5 points

• 40 to 59 earns 8 points

• 60 to 80 earns 12 points

No Special Characters Except this list: = . + / ( ) ' & " and space

Color Specified 

• Adding the Color in the Product Title will earn you 6pts

Material Specified 

• Including the Material in the Title earns you 6pts

Do Not See Content Score Update?

The content score doesn't update your score in real-time, once changes have been added to your SKUs you'll need to give the system one day (24 hours) to analyze the changes for all your products to give you the most current and up-to-date result.